HEALTHTRUST - CREATIVE CONCEPTS
"HARNESS THE POWER"
INTRO VIDEO CONCEPT:
The initial scenes would start with close images of a horse in a stable or in a field in early morning and or late afternoon (sun glaring down). The horses are uneasy and the imagery would show hooves stomping, close shots of his eyes, ears, etc. You see a cowboy on another horse in the background – in the plains (all of this would be shot in slow motion for a surreal type of effect). The horses hear a rumble coming but they don’t know from where.
VOICE OVER: About this time, you start hearing the Voice Over of a rugged cowboy that would talk you through the aspects of becoming a team that would “harness the power” of a wild and sometimes unmanageable idea. A passion and drive the keeps you going. The visuals would play in with this type of copy and SFX. Click below for an example of the Voice Over type of sound.
The shots would cut to a horse(s) running (up close and or of hooves at full pace – alongside real motion SFX). This would be in real time and not slow motion. Cutting back and forth from horses that are uneasy to the horse(s) that are causing the rumble in the distance running wild. The cowboy then notices the horse(s) in the distance as wild horse(s) and begins to chase after to catch them.
VOICE OVER: The voice over continues to grow in intensity as the chase begins.
The chase ensues and the cowboy ends up wrangling up the wild horse(s) and brings them back in to the ranch / mission. Titles come up for the HTU conference / fade to black.
BELOW ARE IMAGES OF THIS TYPE OF CONCEPT:
LOCATION POTENTIAL: ALPINE, TX
LOCATION POTENTIAL: DIAMOND RANCH, NM
CLOSING VIDEO CONCEPT:
To bring the “Harness The Power” concept home, we would continue from where the intro video left off (like a part 2 series). You end up seeing the cowboy with the horse(s) that he captured running in the distance.
Voice Over: The cowboy Voice Over starts in again with another message about harnessing power. This message is different than the intro in that it is looking forward with the power under his belt. As the Voice Over continues you start seeing these other visuals described here.
The other horses from the ranch/mission end up coming out and running towards the cowboy coming in. All the horses end up converging together and running alongside each other. The visuals end up showing horses in line (from the side, above by drone) and from a distance in the fields.
**A possible ending could be that the cowboy and horses are back at the mission / ranch and the cowboy is looking out towards the new horse(s) he captured and they both look at each other sternly (close shots on cowboys face and horse face). The cowboy ends up nodding to the main horse. It’s almost as they are nodding to each other in respect.
Titles come up for the HTU conference / fade to black.
**Note: This may not be able to happen due to the horse not cooperating with specific directions, but could be a cool moment alongside a voice over giving you the emotional connection. It is very doable though.
OTHER VISUAL EXAMPLES IN SLOW MOTION:
OPTIONAL PHOTOGRAHPY IDEA:
As we were creatively concepting this idea, we started to think that having a photographer be a part of this creative might be a interesting approach to conference signage. Below are two approaches that you could implement. However, bringing on a photographer would be an additional fee. Sketch could help to manage it, but would be optional.
- We could have a photographer come out to HealthTrust's office and shoot headshots of key people a part of the conference and or speakers for breakout sessions that would be supported as an ad and or poster for the conference. We would have all headshots with serious faces vs. a smiling face to effect. Implementation: for instance, you could have posters developed and placed throughout the conference area with this type of imagery, etc. (See Example A below for initial idea). This type of style could be in an old rustic waterboard / large format type of print style. Although, we would just design these in digital form rather than actual prints.
- Alternatively, we could have a photographer go out with us on location and shoot specific scenic and horse / cowboy shots to use as posters, and imagery for the conference in print if the headshot idea wouldn't work (See Example B below. This idea would be based on imagery on location vs. headshots).
CLICK IMAGES TO EXPAND